{"product_id":"brand-failures-matt-haig","title":"Brand Failures by Matt Haig","description":"\u003ch2\u003e\n\u003cem\u003eBrand Failures\u003c\/em\u003e by Matt Haig\u003c\/h2\u003e\n\u003cp\u003eBefore his fiction career, Haig wrote this survey of a hundred notorious branding disasters — from New Coke to failed product launches to entire companies undone by a single marketing miscalculation — analysing what went wrong in each case.\u003c\/p\u003e\n\u003cp\u003eEach case study is compact and specific, extracting a clear lesson about market research, brand consistency or consumer psychology from a real, often expensive corporate failure, making the book a practical cautionary reference for marketers and business students alike.\u003c\/p\u003e\n\u003cp\u003eA case-study collection of famous branding disasters and the lessons they teach.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48208414802057,"sku":null,"price":220.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/2474_brand-failures-the-truth-about-the-100-biggest-branding-mist.jpg?v=1788107439","url":"https:\/\/booktankbd.com\/products\/brand-failures-matt-haig","provider":"Book Tank BD","version":"1.0","type":"link"}