{"product_id":"buyology-martin-lindstrom","title":"Buyology by Martin Lindstrom","description":"\u003ch2\u003e\n\u003cem\u003eBuyology\u003c\/em\u003e by Martin Lindstrom\u003c\/h2\u003e\n\u003cp\u003eLindstrom spent three years and several million dollars putting two thousand people in brain scanners while showing them advertising, and much of what came out contradicts what the industry believes.\u003c\/p\u003e\n\u003cp\u003eCigarette warning labels stimulate craving. Product placement mostly does not work, and when it does the reason is not exposure. Sound and smell beat vision. Ritual beats reason. Mirror neurons explain more of purchasing than any focus group. The chapter on brands and religious imagery producing identical brain activity is the most quoted.\u003c\/p\u003e\n\u003cp\u003eThe book that brought neuromarketing to a general audience, and still the best-known work on it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027619360905,"sku":null,"price":190.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1529_buyology-truth-and-lies-about-why-we-buy-book-by-martin-lind.jpg?v=1787857121","url":"https:\/\/booktankbd.com\/products\/buyology-martin-lindstrom","provider":"Book Tank BD","version":"1.0","type":"link"}