{"product_id":"digital-branding-daniel-rowles","title":"Digital Branding by Daniel Rowles","description":"\u003ch2\u003e\n\u003cem\u003eDigital Branding\u003c\/em\u003e by Daniel Rowles\u003c\/h2\u003e\n\u003cp\u003eRowles' starting point is that a brand is no longer what you say it is — it is the sum of every interaction someone has with you across channels you do not control, which makes the old model of brand guidelines close to useless.\u003c\/p\u003e\n\u003cp\u003eThe book covers the digital brand touchpoint framework, content strategy, search and social as brand-building rather than acquisition channels, and — unusually thoroughly — measurement: what to track, what the standard metrics actually mean, and how to attribute brand effect. Case studies run throughout.\u003c\/p\u003e\n\u003cp\u003eA practical textbook used on marketing courses and by working brand teams.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027622867081,"sku":null,"price":210.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1679_digital-branding-a-complete-step-by-step-guide-to-strategy-t.jpg?v=1787857176","url":"https:\/\/booktankbd.com\/products\/digital-branding-daniel-rowles","provider":"Book Tank BD","version":"1.0","type":"link"}