{"product_id":"great-leads-michael-masterson-john-forde","title":"Great Leads by Michael Masterson and John Forde","description":"\u003ch2\u003e\n\u003cem\u003eGreat Leads\u003c\/em\u003e by Michael Masterson and John Forde\u003c\/h2\u003e\n\u003cp\u003eMost sales copy fails in the first paragraph, and this book is entirely about that paragraph. Masterson and Forde argue that the right opening depends on one thing: how aware your reader already is of the problem and of your solution.\u003c\/p\u003e\n\u003cp\u003eFrom that they build six lead types — the offer lead, the promise, the problem-solution, the big secret, the proclamation and the story — and match each to a stage of awareness. Get it wrong and a well-written piece dies on the first line; get it right and the rest of the copy almost writes itself.\u003c\/p\u003e\n\u003cp\u003eA short, high-density book that working copywriters return to constantly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027604222089,"sku":null,"price":180.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1173_great-leads-the-six-easiest-ways-to-start-any-sales-message.jpg?v=1787856994","url":"https:\/\/booktankbd.com\/products\/great-leads-michael-masterson-john-forde","provider":"Book Tank BD","version":"1.0","type":"link"}