{"product_id":"hey-whipple-squeeze-this","title":"Hey, Whipple, Squeeze This by Luke Sullivan and Edward Boches","description":"\u003ch2\u003e\n\u003cem\u003eHey, Whipple, Squeeze This\u003c\/em\u003e by Luke Sullivan and Edward Boches\u003c\/h2\u003e\n\u003cp\u003eSullivan's long-running guide to advertising creative work argues, chapter after chapter, against the mediocrity that dominates most commercial advertising, using real campaigns as case studies for what separates a genuinely great ad from forgettable filler.\u003c\/p\u003e\n\u003cp\u003eIt covers writing headlines and body copy, art direction, working the creative side of an agency, and surviving client feedback without losing the idea that made a concept good in the first place. Its irreverent tone and constant real-world examples have made it a standard text in advertising and copywriting courses for decades.\u003c\/p\u003e\n\u003cp\u003eA widely used, frequently updated classic text on advertising creative, now in a later edition with Edward Boches.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48177007624329,"sku":null,"price":470.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/2320_hey-whipple-squeeze-this-the-classic-guide-to-creating-great.jpg?v=1788084554","url":"https:\/\/booktankbd.com\/products\/hey-whipple-squeeze-this","provider":"Book Tank BD","version":"1.0","type":"link"}