{"product_id":"how-to-write-a-good-advertisement-victor-o-schwab","title":"How to Write a Good Advertisement by Victor O. Schwab","description":"\u003ch2\u003e\n\u003cem\u003eHow to Write a Good Advertisement\u003c\/em\u003e by Victor O. Schwab\u003c\/h2\u003e\n\u003cp\u003eVictor Schwab was one of the great mail-order copywriters, and he wrote the ad that sold a hundred million dollars of books with the headline: do you make these mistakes in English?\u003c\/p\u003e\n\u003cp\u003eHis five-step structure is the spine of the book — get attention, show people an advantage, prove it, persuade them to grasp it, ask for action — and around it he collects a hundred headlines that worked, an analysis of why, a section on layout, and a set of tests to run on your own copy before you spend money on it.\u003c\/p\u003e\n\u003cp\u003eA classic from the golden age of direct response, still recommended by working copywriters.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027630108809,"sku":null,"price":260.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1926_how-to-write-a-good-advertisement-book-by-victor-o-schwab.jpg?v=1787857278","url":"https:\/\/booktankbd.com\/products\/how-to-write-a-good-advertisement-victor-o-schwab","provider":"Book Tank BD","version":"1.0","type":"link"}