{"product_id":"making-ads-pay-john-caples","title":"Making Ads Pay by John Caples","description":"\u003ch2\u003e\n\u003cem\u003eMaking Ads Pay\u003c\/em\u003e by John Caples\u003c\/h2\u003e\n\u003cp\u003eCaples, a pioneering figure in direct-response advertising, presents genuinely tested principles for writing advertising copy that actually generates measurable results, drawing on decades of his own rigorous, data-driven advertising testing.\u003c\/p\u003e\n\u003cp\u003eThis classic text remains foundational to the advertising and copywriting profession, and Caples's insistence on genuinely measurable results over creative intuition helped establish data-driven advertising as a rigorous discipline.\u003c\/p\u003e\n\u003cp\u003eA foundational classic of measurable, data-driven advertising from pioneer John Caples.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48252244852873,"sku":null,"price":220.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/4386_making-ads-pay-book-by-john-caples.jpg?v=1788276720","url":"https:\/\/booktankbd.com\/products\/making-ads-pay-john-caples","provider":"Book Tank BD","version":"1.0","type":"link"}