{"product_id":"marketing-4-0","title":"Marketing 4.0 by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler","description":"\u003ch2\u003e\n\u003cem\u003eMarketing 4.0\u003c\/em\u003e by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler\u003c\/h2\u003e\n\u003cp\u003eMarketing legend Kotler and co-authors present a genuinely foundational framework for the transition from traditional to digital marketing, addressing how connectivity has fundamentally changed the customer journey and brand engagement.\u003c\/p\u003e\n\u003cp\u003eThe book combines Kotler's established marketing authority with genuinely current digital marketing frameworks, making it a widely referenced text for marketers navigating the shift toward connected, digital-first customer relationships.\u003c\/p\u003e\n\u003cp\u003eA foundational digital marketing framework from marketing legend Philip Kotler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48252249735305,"sku":null,"price":180.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/4482_marketing-4-0-book-by-hermawan-kartajaya-iwan-setiawan-and-p.jpg?v=1788276790","url":"https:\/\/booktankbd.com\/products\/marketing-4-0","provider":"Book Tank BD","version":"1.0","type":"link"}