{"product_id":"marketing-6-0-the-future-is-immersive","title":"Marketing 6.0: The Future Is Immersive by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler","description":"\u003ch2\u003e\n\u003cem\u003eMarketing 6.0: The Future Is Immersive\u003c\/em\u003e by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler\u003c\/h2\u003e\n\u003cp\u003eKotler, widely regarded as the father of modern marketing, and his co-authors extend their influential marketing framework into emerging territory — the metaverse, augmented reality and AI-driven personalisation — arguing marketing is entering a new immersive phase beyond simple digital engagement.\u003c\/p\u003e\n\u003cp\u003eThe book covers practical strategies for brands navigating virtual environments and immersive technology, continuing the same structured, framework-driven approach that made Kotler's earlier Marketing 3.0, 4.0 and 5.0 standard texts across business schools worldwide.\u003c\/p\u003e\n\u003cp\u003eThe latest evolution in Philip Kotler's influential marketing framework series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48209185865865,"sku":null,"price":230.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/2832_marketing-6-0-the-future-is-immersive-book-by-hermawan-karta.jpg?v=1788117026","url":"https:\/\/booktankbd.com\/products\/marketing-6-0-the-future-is-immersive","provider":"Book Tank BD","version":"1.0","type":"link"}