{"product_id":"marketing-analytics-wayne-l-winston","title":"Marketing Analytics by Wayne L. Winston","description":"\u003ch2\u003e\n\u003cem\u003eMarketing Analytics\u003c\/em\u003e by Wayne L. Winston\u003c\/h2\u003e\n\u003cp\u003eWinston offers a genuinely rigorous, practical guide to data-driven marketing analytics using Microsoft Excel, covering real techniques for measuring and optimising marketing effectiveness.\u003c\/p\u003e\n\u003cp\u003eCombining statistical rigour with genuinely accessible Excel-based implementation, the book gives marketing professionals real, immediately applicable analytical tools without requiring specialised software.\u003c\/p\u003e\n\u003cp\u003eA rigorous, Excel-based guide to marketing analytics from Wayne L. Winston.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48257361215625,"sku":null,"price":540.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/0197_marketing-analytics-data-driven-techniques-with-microsoft-ex.jpg?v=1788344338","url":"https:\/\/booktankbd.com\/products\/marketing-analytics-wayne-l-winston","provider":"Book Tank BD","version":"1.0","type":"link"}