{"product_id":"my-life-in-advertising-and-scientific-advertising","title":"My Life in Advertising and Scientific Advertising by Claude Hopkins","description":"\u003ch2\u003e\n\u003cem\u003eMy Life in Advertising and Scientific Advertising\u003c\/em\u003e by Claude Hopkins\u003c\/h2\u003e\n\u003cp\u003eThis combined edition gathers Hopkins's memoir and his foundational advertising treatise, together offering both his personal career story and the rigorous, testable advertising principles that established him as a founding figure of modern data-driven marketing.\u003c\/p\u003e\n\u003cp\u003eHopkins pioneered genuinely measurable, scientific approaches to advertising decades before digital analytics existed, and this combined volume remains essential reading for marketers wanting to understand the discipline's rigorous foundational principles.\u003c\/p\u003e\n\u003cp\u003eA combined edition of two foundational advertising classics from pioneering figure Claude Hopkins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48252053913737,"sku":null,"price":200.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/4325_my-life-in-advertising-by-claude-hopkins.jpg?v=1788275222","url":"https:\/\/booktankbd.com\/products\/my-life-in-advertising-and-scientific-advertising","provider":"Book Tank BD","version":"1.0","type":"link"}