{"product_id":"ogilvy-on-advertising-in-the-digital-age-miles-young","title":"Ogilvy on Advertising in the Digital Age by Miles Young","description":"\u003ch2\u003e\n\u003cem\u003eOgilvy on Advertising in the Digital Age\u003c\/em\u003e by Miles Young\u003c\/h2\u003e\n\u003cp\u003eDavid Ogilvy's Ogilvy on Advertising was the standard text for a generation. Miles Young, who ran the agency for years afterwards, rewrote it for a world of search, social platforms, programmatic buying and behavioural data.\u003c\/p\u003e\n\u003cp\u003eWhat survives from Ogilvy is the insistence that advertising exists to sell and that research beats opinion. What is new is the whole apparatus of the digital era — attribution, influencers, content, the difference between the metrics that matter and the ones agencies report. Heavily illustrated with campaigns from around the world.\u003c\/p\u003e\n\u003cp\u003eThe successor to one of the most influential advertising books ever written.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027617820809,"sku":null,"price":440.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1456_ogilvy-on-advertising-in-the-digital-age-book-by-miles-young.jpg?v=1787857095","url":"https:\/\/booktankbd.com\/products\/ogilvy-on-advertising-in-the-digital-age-miles-young","provider":"Book Tank BD","version":"1.0","type":"link"}