{"product_id":"the-12-week-year-brian-p-moran","title":"The 12 Week Year by Brian P. Moran and Michael Lennington","description":"\u003ch2\u003e\n\u003cem\u003eThe 12 Week Year\u003c\/em\u003e by Brian P. Moran and Michael Lennington\u003c\/h2\u003e\n\u003cp\u003eAnnual goals fail for a structural reason: December is far away, so October does not feel urgent, and the real work only starts once the deadline is visible. Moran's fix is to make the year twelve weeks long.\u003c\/p\u003e\n\u003cp\u003eEach twelve-week block gets its own vision, plan, weekly execution routine and scorecard, and then it ends and you start again. The book is mostly about execution rather than goal-setting — measuring the actions you control rather than the results you do not, and a weekly review that takes fifteen minutes.\u003c\/p\u003e\n\u003cp\u003eOne of the most practical productivity systems in print, used widely in sales organisations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027607171209,"sku":null,"price":180.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1197_the-12-week-year-book-by-brian-p-moran-and-michael-lenningto.jpg?v=1787857006","url":"https:\/\/booktankbd.com\/products\/the-12-week-year-brian-p-moran","provider":"Book Tank BD","version":"1.0","type":"link"}