{"product_id":"the-22-immutable-laws-of-branding-al-ries-laura-ries","title":"The 22 Immutable Laws of Branding by Al Ries and Laura Ries","description":"\u003ch2\u003e\n\u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e by Al Ries and Laura Ries\u003c\/h2\u003e\n\u003cp\u003eRies's central claim is that a brand is built by contraction rather than expansion — that the power of a name is inversely proportional to the number of things it stands for.\u003c\/p\u003e\n\u003cp\u003eTwenty-two laws, a few pages each. The Law of Expansion and the Law of Contraction, which are the same argument twice. The Law of Publicity — brands are built by PR and maintained by advertising, not the reverse. The Law of the Word, the Law of Quality, the Law of the Category, and the Law of Extensions, which they consider the most expensively violated.\u003c\/p\u003e\n\u003cp\u003eThe branding companion to The 22 Immutable Laws of Marketing. Short and deliberately dogmatic.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48163935158409,"sku":null,"price":240.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/2166_the-22-immutable-laws-of-branding-how-to-build-a-product-or.jpg?v=1788075987","url":"https:\/\/booktankbd.com\/products\/the-22-immutable-laws-of-branding-al-ries-laura-ries","provider":"Book Tank BD","version":"1.0","type":"link"}