{"product_id":"the-art-of-rhetoric-aristotle","title":"The Art of Rhetoric by Aristotle","description":"\u003ch2\u003e\n\u003cem\u003eThe Art of Rhetoric\u003c\/em\u003e by Aristotle\u003c\/h2\u003e\n\u003cp\u003eAristotle defines rhetoric as the ability to see, in any given case, the available means of persuasion — and then catalogues them with the thoroughness of a man cataloguing species.\u003c\/p\u003e\n\u003cp\u003eThe three appeals: ethos, the speaker's character; pathos, the audience's emotion; logos, the argument itself. Then a systematic treatment of the emotions and how each is produced, the topics of argument, what audiences of different ages find convincing, and finally style and arrangement. Every book on persuasion since is a footnote to it.\u003c\/p\u003e\n\u003cp\u003eThe founding text of persuasion, still set on law, politics and communication courses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48163880075401,"sku":null,"price":340.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/2091_aristotles-art-of-rhetoric-book-by-aristotle.jpg?v=1788075949","url":"https:\/\/booktankbd.com\/products\/the-art-of-rhetoric-aristotle","provider":"Book Tank BD","version":"1.0","type":"link"}