{"product_id":"the-boron-letters-gary-halbert-bond-halbert","title":"The Boron Letters by Gary Halbert and Bond Halbert","description":"\u003ch2\u003e\n\u003cem\u003eThe Boron Letters\u003c\/em\u003e by Gary Halbert and Bond Halbert\u003c\/h2\u003e\n\u003cp\u003eGary Halbert was one of the great direct-response copywriters, and he wrote these letters to his teenage son Bond while serving time at Boron federal prison camp.\u003c\/p\u003e\n\u003cp\u003eThey alternate between marketing instruction and fatherly advice, which is why they have lasted. He teaches copying great sales letters out by hand to learn rhythm, the primacy of the list over the offer and the offer over the copy, how to write a headline, and how to look at a market by asking who is already spending money. Between lessons he tells Bond to run every morning and to stop making excuses.\u003c\/p\u003e\n\u003cp\u003eA cult classic among copywriters and direct marketers, and unlike any other book in the field.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027619655817,"sku":null,"price":210.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1544_the-boron-letters-book-by-bond-halbert-and-gary-halbert.jpg?v=1787857125","url":"https:\/\/booktankbd.com\/products\/the-boron-letters-gary-halbert-bond-halbert","provider":"Book Tank BD","version":"1.0","type":"link"}