{"product_id":"the-brand-gap-marty-neumeier","title":"The Brand Gap by Marty Neumeier","description":"\u003ch2\u003e\n\u003cem\u003eThe Brand Gap\u003c\/em\u003e by Marty Neumeier\u003c\/h2\u003e\n\u003cp\u003eNeumeier's definition is the one the industry now uses: a brand is not a logo, an identity or a product — it is a person's gut feeling about a thing, which means you do not own it, they do.\u003c\/p\u003e\n\u003cp\u003eThe book is built as a presentation, a few lines per page, and it moves through five disciplines: differentiate, collaborate, innovate, validate and cultivate. It is deliberately short enough to read on a flight, and it is the book most brand teams hand to a new hire on their first day.\u003c\/p\u003e\n\u003cp\u003eThe revised edition of a modern classic. Under two hours to read, and it changes how you look at every logo afterwards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48016384098441,"sku":null,"price":180.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/0836_the-brand-gap-revised-edition-book-by-marty-neumeier.jpg?v=1787684025","url":"https:\/\/booktankbd.com\/products\/the-brand-gap-marty-neumeier","provider":"Book Tank BD","version":"1.0","type":"link"}