{"product_id":"the-copywriters-handbook-robert-w-bly","title":"The Copywriter's Handbook by Robert W. Bly","description":"\u003ch2\u003e\n\u003cem\u003eThe Copywriter's Handbook\u003c\/em\u003e by Robert W. Bly\u003c\/h2\u003e\n\u003cp\u003eRobert Bly has written copy for hundreds of companies for four decades, and this handbook is the working manual rather than the inspirational one — what to do on Monday morning when a brief lands on the desk.\u003c\/p\u003e\n\u003cp\u003eHeadlines and the eight types that work, the difference between features and benefits, how to structure a long letter, how to write for print, email, catalogues, brochures, press releases and landing pages, and a great deal on the research you do before writing a word. Every principle comes with real examples of copy that worked and copy that did not.\u003c\/p\u003e\n\u003cp\u003eThe standard practical textbook in the field, revised for the digital era.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48027604189321,"sku":null,"price":370.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/1172_the-copywriters-handbook-a-step-by-step-guide-to-writing-cop.jpg?v=1787856994","url":"https:\/\/booktankbd.com\/products\/the-copywriters-handbook-robert-w-bly","provider":"Book Tank BD","version":"1.0","type":"link"}