{"product_id":"the-fall-of-advertising-and-the-rise-of-pr","title":"The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries","description":"\u003ch2\u003e\n\u003cem\u003eThe Fall of Advertising and the Rise of PR\u003c\/em\u003e by Al Ries and Laura Ries\u003c\/h2\u003e\n\u003cp\u003eMarketing experts Al and Laura Ries make a genuinely provocative argument, contending real public relations now builds credible brands more effectively than traditional advertising.\u003c\/p\u003e\n\u003cp\u003eCombining sharp marketing case studies with genuinely contrarian industry critique, the Ries duo give readers real, actionable insight into modern brand-building strategy.\u003c\/p\u003e\n\u003cp\u003eA provocative case for PR over advertising from Al and Laura Ries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e📚 Book Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✅ Premium Quality Books.\u003c\/p\u003e\n\u003cp\u003e✅ High Printing quality.\u003c\/p\u003e\n\u003cp\u003e✅ Eye Friendly.\u003c\/p\u003e\n\u003cp\u003e✅ Matt cover (Paperback)\u003c\/p\u003e","brand":"Book Tank BD","offers":[{"title":"Default Title","offer_id":48279467786377,"sku":null,"price":320.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/7038\/9897\/files\/2699_the-fall-of-advertising-and-the-rise-of-pr-by-al-r.jpg?v=1788535211","url":"https:\/\/booktankbd.com\/products\/the-fall-of-advertising-and-the-rise-of-pr","provider":"Book Tank BD","version":"1.0","type":"link"}