80/20 Sales and Marketing by Perry Marshall

80/20 Sales and Marketing by Perry Marshall

Everyone knows the 80/20 rule. Perry Marshall's contribution is that it applies to itself — inside the top 20% there is another 20% producing most of that, and so on.

He shows how to find the customers, channels and products actually carrying your business, why cutting the bottom is usually more profitable than fixing it, and how to price for the buyers who want to spend more.

Practical and immediately usable, especially for small businesses spreading effort too thin.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)