Artificial Intelligence in Marketing by K. Sudhir and Olivier Toubia

Artificial Intelligence in Marketing by K. Sudhir and Olivier Toubia

This genuinely rigorous academic collection examines real emerging AI applications reshaping marketing research methodology, from predictive analytics to automated customer segmentation.

Combining scholarly rigour with genuinely current industry relevance, the volume gives marketing researchers and practitioners real, structured insight into AI's actual transformation of the field.

An academic collection on AI applications in marketing research.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)