Behavioral Insights by Michael Hallsworth and Elspeth Kirkman

Behavioral Insights by Michael Hallsworth and Elspeth Kirkman

Hallsworth and Kirkman, both associated with pioneering government behavioural insights teams, provide an accessible primer on how behavioural science, understanding genuine human decision-making quirks rather than assuming perfect rationality, has reshaped public policy design worldwide.

The book explains core behavioural economics concepts through real policy applications, from tax compliance to health interventions, making the practical impact of nudge-based policy genuinely accessible to readers without a specialist economics background.

An accessible introduction to behavioural science's real-world impact on public policy.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)