Born to Build by Jim Clifton

Born to Build: How to Build a Thriving Startup, a Winning Team, New Customers and Your Best Life Imaginable

Born to Build is a non-fiction business book that combines the expertise of Gallup's extensive research to offer a psychological, talent-based approach to entrepreneurship and venture creation. Written by Gallup Chairman and CEO Jim Clifton and Principal Scientist Sangeeta Badal, the book shifts the focus from traditional business economics to the innate traits that drive successful "builders."

The central philosophy is that economic growth is driven by people who are "born to build," and that understanding one's natural talents is the key to creating a sustainable and profitable venture.

n essence, Born to Build is a manifesto for the importance of the entrepreneurial spirit, providing readers with the tools to understand their unique psychological makeup and how to harness those talents to build something meaningful.

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