Brand Failures by Matt Haig

Brand Failures by Matt Haig

Before his fiction career, Haig wrote this survey of a hundred notorious branding disasters — from New Coke to failed product launches to entire companies undone by a single marketing miscalculation — analysing what went wrong in each case.

Each case study is compact and specific, extracting a clear lesson about market research, brand consistency or consumer psychology from a real, often expensive corporate failure, making the book a practical cautionary reference for marketers and business students alike.

A case-study collection of famous branding disasters and the lessons they teach.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)