Buyology by Martin Lindstrom

Buyology by Martin Lindstrom

Lindstrom spent three years and several million dollars putting two thousand people in brain scanners while showing them advertising, and much of what came out contradicts what the industry believes.

Cigarette warning labels stimulate craving. Product placement mostly does not work, and when it does the reason is not exposure. Sound and smell beat vision. Ritual beats reason. Mirror neurons explain more of purchasing than any focus group. The chapter on brands and religious imagery producing identical brain activity is the most quoted.

The book that brought neuromarketing to a general audience, and still the best-known work on it.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)