Digital Branding by Daniel Rowles

Digital Branding by Daniel Rowles

Rowles' starting point is that a brand is no longer what you say it is — it is the sum of every interaction someone has with you across channels you do not control, which makes the old model of brand guidelines close to useless.

The book covers the digital brand touchpoint framework, content strategy, search and social as brand-building rather than acquisition channels, and — unusually thoroughly — measurement: what to track, what the standard metrics actually mean, and how to attribute brand effect. Case studies run throughout.

A practical textbook used on marketing courses and by working brand teams.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)