Good Strategy Bad Strategy by Richard P. Rumelt

Good Strategy Bad Strategy by Richard P. Rumelt

Rumelt argues that most so-called corporate strategy is actually vague, jargon-filled goal-setting with no genuine strategic substance, and provides a rigorous framework for identifying the specific diagnosis, guiding policy and coherent action that real strategy actually requires.

Drawing on extensive real business case studies, the book cuts through fashionable management buzzwords to define what distinguishes genuinely effective strategic thinking from empty corporate ambition, making it a widely respected reference in business strategy.

A widely respected, rigorous guide to distinguishing genuine strategy from empty corporate jargon.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)