Great Leads by Michael Masterson and John Forde

Great Leads by Michael Masterson and John Forde

Most sales copy fails in the first paragraph, and this book is entirely about that paragraph. Masterson and Forde argue that the right opening depends on one thing: how aware your reader already is of the problem and of your solution.

From that they build six lead types — the offer lead, the promise, the problem-solution, the big secret, the proclamation and the story — and match each to a stage of awareness. Get it wrong and a well-written piece dies on the first line; get it right and the rest of the copy almost writes itself.

A short, high-density book that working copywriters return to constantly.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)