Guide to Business Data Analytics by IIBA

Guide to Business Data Analytics by IIBA

Analytics fails most often at the business end, not the technical one — the wrong question, the wrong measure, a result nobody acts on.

The International Institute of Business Analysis sets out the professional practice: framing the analytics question, sourcing and preparing data, choosing techniques, interpreting results and getting them adopted, with the competencies for each task.

The official IIBA guide, and useful preparation for their certification.

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