Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty

Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty

Advertising legend Hegarty shares genuinely hard-won insider wisdom from decades at the industry's top, revealing real principles behind turning creative intelligence into unforgettable advertising.

Combining vivid campaign case studies with genuinely candid industry insight, Hegarty gives marketers and creatives real, practical understanding of what actually makes advertising work.

Insider advertising wisdom from industry legend John Hegarty.

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✅ Premium Quality Books.

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✅ Matt cover (Paperback)