How We Decide by Jonah Lehrer

How We Decide by Jonah Lehrer

Lehrer explores genuinely fascinating neuroscience research revealing how real human decisions actually emerge from a complex interplay between emotion and rational deliberation.

Combining rigorous scientific reporting with genuinely engaging real-world case studies, Lehrer gives readers real, practical insight into decision-making processes most people never consciously examine.

A fascinating exploration of decision-making neuroscience from Jonah Lehrer.

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