Kotler on Marketing by Philip Kotler

Kotler on Marketing by Philip Kotler

Marketing legend Kotler distills genuinely essential core strategy for creating markets, winning customers and dominating competitive categories, drawing on his decades of foundational marketing scholarship.

Combining rigorous academic marketing theory with genuinely practical business application, Kotler gives readers a real, authoritative reference distinct from his later numbered Marketing X.0 series.

An essential marketing strategy reference from legendary scholar Philip Kotler.

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✅ Premium Quality Books.

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✅ Matt cover (Paperback)