Luxury Selling by Francis Srun

Luxury Selling by Francis Srun

Srun draws on decades in the luxury retail industry to argue that selling expensive things to wealthy clients follows an entirely different logic than mass-market sales, and that most conventional sales training actively works against it.

The book covers reading a client's real desires rather than their stated ones, the etiquette and pacing of a high-value sale, building long-term relationships that outlast any single transaction, and the specific psychology of people who are not motivated by discounts or urgency at all.

A specialised guide for anyone selling premium goods or services to discerning clients.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)