Marketing 3.0 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Marketing 3.0 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Marketing legend Kotler and his co-authors present a genuinely influential case for values-driven marketing, arguing brands must move beyond product features to real emotional and spiritual consumer connection.

Combining established marketing theory with genuinely forward-looking argument, this earlier instalment in Kotler's numbered series laid foundational groundwork for later editions.

An early, influential instalment in Philip Kotler's Marketing X.0 series.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)