Marketing 4.0 by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 4.0 by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing legend Kotler and co-authors present a genuinely foundational framework for the transition from traditional to digital marketing, addressing how connectivity has fundamentally changed the customer journey and brand engagement.

The book combines Kotler's established marketing authority with genuinely current digital marketing frameworks, making it a widely referenced text for marketers navigating the shift toward connected, digital-first customer relationships.

A foundational digital marketing framework from marketing legend Philip Kotler.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)