Marketing 5.0 by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 5.0 by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Kotler and his co-authors, continuing their influential marketing framework series, examine how artificial intelligence, big data and other emerging technologies are reshaping marketing practice, while arguing these tools must remain in service of genuinely human-centred values.

The book covers practical applications of new technology across the customer journey, while cautioning against technology adoption purely for its own sake, continuing Kotler's established emphasis on marketing as fundamentally about human connection and value creation.

A framework for technology-enabled marketing that stays grounded in human values, from marketing pioneer Philip Kotler.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)