Marketing 6.0: The Future Is Immersive by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Marketing 6.0: The Future Is Immersive by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler

Kotler, widely regarded as the father of modern marketing, and his co-authors extend their influential marketing framework into emerging territory — the metaverse, augmented reality and AI-driven personalisation — arguing marketing is entering a new immersive phase beyond simple digital engagement.

The book covers practical strategies for brands navigating virtual environments and immersive technology, continuing the same structured, framework-driven approach that made Kotler's earlier Marketing 3.0, 4.0 and 5.0 standard texts across business schools worldwide.

The latest evolution in Philip Kotler's influential marketing framework series.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)