Marketing 7.0 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Marketing 7.0 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Marketing legend Kotler and his co-authors offer a genuinely forward-looking guide to marketing in the age of artificial intelligence, extending their influential numbered framework to address real, rapidly emerging technological shifts.

Combining established marketing theory with genuinely current AI-driven case studies, the authors give practitioners real, practical guidance for adapting strategy to an industry being reshaped by real technological disruption.

The latest instalment in Philip Kotler's influential Marketing X.0 series.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)