Marketing Analytics by Wayne L. Winston

Marketing Analytics by Wayne L. Winston

Winston offers a genuinely rigorous, practical guide to data-driven marketing analytics using Microsoft Excel, covering real techniques for measuring and optimising marketing effectiveness.

Combining statistical rigour with genuinely accessible Excel-based implementation, the book gives marketing professionals real, immediately applicable analytical tools without requiring specialised software.

A rigorous, Excel-based guide to marketing analytics from Wayne L. Winston.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)