Measure What Matters by John Doerr

Measure What Matters by John Doerr

Measure What Matters is a powerful guide to setting goals that inspire action, alignment, and measurable results. In this bestselling book, venture capitalist John Doerr introduces the OKR (Objectives and Key Results) framework—an approach used by industry leaders like Google, Intel, and the Gates Foundation to drive focus, accountability, and innovation.

Doerr shares real-world stories from organizations of all sizes, showing how OKRs help teams define what truly matters, track progress with clarity, and stay adaptable in fast-changing environments. With insights from leaders such as Larry Page, Bono, and Bill Gates, the book demonstrates how a simple goal-setting method can transform productivity, culture, and long-term performance.

Clear, practical, and inspiring, Measure What Matters is essential reading for entrepreneurs, managers, and teams who want to execute with purpose and achieve meaningful, measurable outcomes.

Language: English.

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