Neuromarketing by Leon Zurawicki

Neuromarketing by Leon Zurawicki

Zurawicki explores the genuinely emerging field of neuromarketing, examining what real neuroscience research reveals about how consumers actually make purchasing decisions beneath their conscious awareness.

Combining rigorous scientific research with practical marketing application, the book gives marketers genuine insight into the real cognitive and emotional drivers behind consumer behaviour.

A rigorous exploration of the neuroscience behind consumer behaviour.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)