Nudge by Richard H. Thaler and Cass R. Sunstein

Nudge by Richard H. Thaler and Cass R. Sunstein

Nobel laureate Thaler and Sunstein present a genuinely influential case for real 'choice architecture,' showing how small design tweaks can gently nudge people toward better decisions.

Combining rigorous behavioural economics with genuinely accessible policy application, the authors give readers real, substantive insight into a landmark framework shaping modern policy.

The influential behavioral economics classic from Thaler and Sunstein.

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✅ Premium Quality Books.

✅ High Printing quality.

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✅ Matt cover (Paperback)