Obviously Awesome by April Dunford

Obviously Awesome by April Dunford

April Dunford has repositioned dozens of technology products, and her argument is that most failing products are not bad — they are being compared to the wrong thing, so every strength reads as a weakness.

Her ten-step process starts by listing your true competitive alternatives (which is usually a spreadsheet or doing nothing, not the company you name in pitch decks), then the features only you have, the value those unlock, who cares intensely about that value, and finally the market category you should be understood to be in.

The standard book on positioning for founders and marketers, and short enough to finish in an evening.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)