Ogilvy on Advertising in the Digital Age by Miles Young

Ogilvy on Advertising in the Digital Age by Miles Young

David Ogilvy's Ogilvy on Advertising was the standard text for a generation. Miles Young, who ran the agency for years afterwards, rewrote it for a world of search, social platforms, programmatic buying and behavioural data.

What survives from Ogilvy is the insistence that advertising exists to sell and that research beats opinion. What is new is the whole apparatus of the digital era — attribution, influencers, content, the difference between the metrics that matter and the ones agencies report. Heavily illustrated with campaigns from around the world.

The successor to one of the most influential advertising books ever written.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)