Playing to Win by A. G. Lafley and Roger L. Martin

Playing to Win by A. G. Lafley and Roger L. Martin

Lafley ran Procter & Gamble and Martin advised him, and their complaint is that most corporate strategy documents are lists of aspirations with no choices in them. Strategy, they insist, is choosing what not to do.

Their framework is five linked questions: what is our winning aspiration, where will we play, how will we win there, what capabilities must be in place, and what management systems are required. Each is illustrated with real P&G decisions — Olay's repositioning, the Gillette acquisition, Bounty — including the ones that went wrong.

One of the most practical strategy books written by practitioners rather than academics.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)