Pre-Suasion by Robert Cialdini

Pre-Suasion by Robert Cialdini

Cialdini's earlier Influence was about what to say. This book is about the moment before you say it — the argument that what you direct attention to immediately beforehand determines how the message lands.

Wine shops selling French wine when French music plays. Survey response rates tripling after a single question about being adventurous. Furniture sites selling comfortable sofas to visitors who saw clouds in the background. He also adds a seventh principle to his original six: unity, the sense of shared identity rather than mere liking.

The sequel to one of the most influential books ever written on persuasion.

📚 Book Specifications

✅ Premium Quality Books.

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✅ Matt cover (Paperback)