Subliminal by Leonard Mlodinow

Subliminal by Leonard Mlodinow

Mlodinow, a physicist turned science writer, surveys the enormous body of research on unconscious cognition — the processing your brain does constantly without ever reporting to your conscious awareness.

He covers how physical warmth affects judgements of emotional warmth, why attractive candidates get hired regardless of qualifications, how the brain fills gaps in perception without telling you it has done so, and why introspection about your own motives is frequently just confabulation dressed up as insight.

A clear, well-evidenced tour of the unconscious mind by a scientist rather than a self-help writer.

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