The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Ries and Trout invented positioning, and this is the compressed version: twenty-two laws, each about four pages, each with the examples of companies that obeyed it and companies that did not.

The Law of Leadership — better to be first than better. The Law of the Category — if you cannot be first, invent a category you can be first in. The Law of the Mind, the Law of Focus, the Law of the Opposite, and the Law of Line Extension, which they consider the most commonly and expensively violated of the lot.

A short marketing classic that has been argued with for thirty years and never displaced.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

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✅ Matt cover (Paperback)