The Adweek Copywriting Handbook by Joseph Sugarman

The Adweek Copywriting Handbook by Joseph Sugarman

Joseph Sugarman sold calculators, sunglasses and thermostats through long mail-order ads that people read all the way to the end, and this book is the seminar he built out of it.

His central idea is the slippery slide: the only job of the first sentence is to make you read the second. From there he works through emotional triggers, the psychology of objections, why long copy outsells short copy when the reader is genuinely interested, and how to edit a piece down until nothing decorative remains.

Still one of the two or three books every working copywriter is expected to have read.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)