The Brand Gap by Marty Neumeier

The Brand Gap by Marty Neumeier

Neumeier's definition is the one the industry now uses: a brand is not a logo, an identity or a product — it is a person's gut feeling about a thing, which means you do not own it, they do.

The book is built as a presentation, a few lines per page, and it moves through five disciplines: differentiate, collaborate, innovate, validate and cultivate. It is deliberately short enough to read on a flight, and it is the book most brand teams hand to a new hire on their first day.

The revised edition of a modern classic. Under two hours to read, and it changes how you look at every logo afterwards.

📚 Book Specifications

✅ Premium Quality Books.

✅ High Printing quality.

✅ Eye Friendly.

✅ Matt cover (Paperback)